Behavioural Capitalism is a variant of capitalism in which human behaviour becomes the central factor for the production and provision of goods and services. Technology more than ever means power and this special influence through the smart world, can be found today in the western world astonishingly bundled with a few companies, which naturally have little interest in explaining the risks of their activity too publicly, because they primarily see the opportunities of their actions and not the dangers. Who will blame them? How many people really understand their business models? Didn’t they seem to come out of nowhere, these billion-dollar companies that are now indispensable?
Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. Not that one did not always want to know as much as possible, but only with the aforementioned technological development did the problem of the difficult acquisition of behavioral data disappear into thin air within a very short time. It is therefore hardly surprising at what speed large technology companies such as Amazon, Facebook or Google emerged and began to collect data, use behaviour according to capitalist methods and embed people bit by bit. Algorithms and automation made possible what humans would not have been able to do. You can see this Video explaining what Behavioral Capitalism is.
Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Read more on Behavioral Capitalism.
Today, behaviour is also a central production factor for classical and Financial Capitalism and complements labour, land and capital. This behaviour is then used directly as merchandise or processed into satisfaction and/or forecast products in a production process.
Behavioural Capitalismisa variant of capitalism that, like financial capitalism, is difficult to identify in its effects and therefore plays only a subordinate role in public perception and on the political agenda. He cleverly uses this to spread and consolidate himself, which in capitalism is often characterized by the emergence of monopolies or oligopolies. This is impressively demonstrated by the real situation of the technology groups and their market power. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).
The Erich von Werner Society thinks that the planet and the people on it is entering a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Weakness of the Western world (e.g. instability, diminishing confidence in existing orders, loss of competitiveness, the political rise of China). A couple of the world’s most threatening problems : Malnutrition and Hunger: Malnutrition and hunger continue to be issues in developing countries, such as the Central African Republic, Chad and Yemen. According to the Food Aid Foundation, 795 million people in the world are not receiving the proper amount of nutrients. Additionally, hunger is the leading health problem among children and adults, causing approximately 45 percent of children’s deaths. Besides malnutrition, there are many other issues affecting health on a global scale. In the past, the main topic of focus was communicable diseases like hepatitis, cholera, malaria, tuberculosis, and HIV. Increased access to clean water and improved education around proper sanitation has resulted in an overall decrease in the prevalence of transferable diseases worldwide. However, this does not mean that efforts to improve sanitation should be abated, only that what is currently being done to prevent disease is actually working.
