Jarábik Barbara discussing about culture and technology synergy these days : Nowadays, whenever we look around us in our home, in public spheres, we will definitely see a tool of technology. Modern technology occupies an important position in our daily life by providing a sense of independence and connectedness. Human societies and their technology have become inseparable from one another, they have a co-dependent relationship manifested in co-influence and co-production. Technology influences socio-culture as much as socio-culture influences technology production.
There exists always a tough competition between technology and tradition in a community. Technology has constrained the world into a global village by globalization. Imagination of today’s life without electricity, transportation, communication, etc. takes us back in time. The advancement in the field of medical science, engineering, economy, etc. is as a result of technology. Industrialization, Urbanization, Modernization, Development of the means of transport and communication is all possible as a result of positive impact of technology. It also helps in networking of the culture, tradition and coherence of the society. The 21st century has been so much forward due to the progress of technology.
People normally react to new technology in a very strange way and say that there is something wrong, but in due course of time people start adapting that technology, and then technology starts getting inspired by the way a person, community or culture thinks (Rip, 1995). Initially, when Walkman was launched we saw that many people argued that it would make an individual away from the social world and give them time to concentrate on his own pleasure, which would make him or her away from the society. Later we observe that people adapted a Walkman (Gay, 1997) and further new solutions like I pod & mp3 players were made.
Technology influences society through its products and processes, which consequently influences the quality of life and the ways people act and interact. On the other hand, social needs, attitudes, and values also influence the direction of technological development. For societies to thrive and evolve, technological innovations have become necessary. It has evolved over the last centuries from simple tools such as stone tools and basic books to complex genetic engineering, smart machines, and information technology such as TV, computers, and cell phones. As technological systems are invented by humans, they reflect the very essence of a population’s needs and culture. See more details on http://www.cullinandesigns.com/.
In other scenarios it can be a concept. The earth used to be flat in the mediaeval times, for one culture (Russell, 2007) and the earth used to be round revolving around the sun in other and the earth used to be round with some revolving around the earth in some other culture (Diakidoy, 2001). There used to be a boundary of communication, but today some of the common technologies like communication has got deeply integrated with most of the cultures and this gives a chance for us to share our ideas and thoughts that have been prevailing for centuries. This could add to a concept which I developed which gives importance to a collective conscious C (Abraham, 2014), but here I would call it cultural integration and collaboration by using technology.
