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Professional sales software reviews 2022

Amelia Whitehart 0

Best marketing software reviews? The founder and CEO, Landon Ray, got the idea for the Ontraport software because he didn’t like having to rely on multiple tools for interacting with his customers. Then he decided to make it an all-in-one solution for CRM and marketing automation. The platform was released in 2008. It proved to be a real hit as business owners liked the fact they’re getting the best of both worlds. Ontraport started growing tremendously, and the initial team of three has expanded to over 120 employees. Read more info on activecampaign vs ontraport.

Also, the type of contact information you can save here is unrestricted. Ontraport gives you the power to customize your contact fields based on the information you’d want on your profiles. Then to help you target the right contacts in your campaigns, Ontraport goes ahead and provides supplementary details like appointment history, account activity, engagement history, lead score, purchase history, etc. You should be able to follow up on such parameters from each contact’s profile. You shouldn’t leave it at that though. For the best campaign results, consider grouping and segmenting your contacts based on shared parameters. Thankfully, Ontraport comes with just the right tools for that. It gives you the power to set up dynamic groups using custom rules.

The businesses that do not give this software a chance are reluctant because Ontraport lacks several new-age features that other automation software tools have. However, upon using it, you will realize that Ontraport is as good as any software if its features are compatible with your business. One of the biggest negatives of Ontraport is its split testing feature, it doesn’t provide much data to gauge campaign performance.

Business Automation: The platform helps you deal with any repetitive business process you believe is interrupting your workflow. Being an all-in-one solution, Ontraport absolutely excels at this. It can automate time-consuming actions like assigning work, fulfilling orders, and replying to inquiries. The way it works is that the platform collects all relevant information to help you create recurring processes. Ontraport automation functions like this are designed to ensure you can focus on your core business operations. If you want, you can even leave customer service to the platform. Ontraport can even onboard new clients. It’ll send them everything from forms to follow-up emails.

How’s Ontraport any different? Turns out you’re right. We’ve indeed tried out a host of tools that supplement marketing automation with CRM. In fact, there are numerous options on the market. Mailchimp happens to be one of the most popular ones, along with ActiveCampaign plus SendinBlue. And yes, each of them is capable of both email marketing automation and CRM. But, here’s the kicker. While their email marketing features are pretty solid, the accompanying CRM functionalities are comparatively weak. In other words, they can’t possibly match up to dedicated CRM solutions. The best most of them can do is basic CRM.