What is MLM ? Multi Level Marketing (MLM) is a business model or marketing strategy in which the distributors’ income includes their own sales, and a percentage of the sales group they recruit, which is commonly known as their ‘downline’. Customers can also sign up as a distributor to sell the company’s product. Usually, the sign up fee will be the price paid to purchase the product. In other words, MLM companies build and manage their sales force by recruiting and motivating independent distributors to go out and sell!.
MLM Terms: Upline: The upline consists of the representative sponsors who came in before you. For example, if rep A recruited rep B, who recruited rep C, who recruited you, your upline is C, B, and A.
Too many people get caught up in the hype of potential big income from MLM, that they don’t pay enough attention to what the company is asking you to sell. You can’t sell something or share your business if you don’t genuinely have pride in what you are representing. Do your MLM research and partner with a company that has a product you can get excited about. Don’t forget to look into the company’s compensation plan before you join and make sure it is favorable to you.
At the corporate level, MLM professionals develop an easily communicated mission and image, and create resources that facilitate that communication. The key to knowing how to communicate this message to customers is knowing and understanding them. Therefore, effective MLM begins with data, and builds upon that data throughout a campaign. With the sales and customer information generated at each presentation, companies can better discern what products to acquire and/or develop, how to best portray them to their audience, and how to tailor their message to different market segments.
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How is a Party Plan MLM organized? During the party, the hostess is seen as a representative or consultant and gets orders from the MLM Company involved. When the order comes in, the representative prepares a new order for distribution and moderate prices so that the retailers present at the party can actually purchase the goods. Better still, a catalogue can be provided during the party or one-to-one sales and when the potential customer likes the product, the product can always be shipped to the customer by the hostess. The party might be for fun or as an avenue to recruit new members, but the party plan is more focused on selling her products. Therefore, commissions are paid or earned as more and more goods are sold.
