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Chatbots: These handy little guys are moving up in the digital marketing world. Using artificial intelligence (AI) to answer a user’s question or comment instantly, no matter the time of day, is a buyer-pleaser. This provides a 24-hour a day, 7-day a week connection with your target audience and helps customer service soar. Chatbots will also save you some money, as you won’t need to pay an actual person to do this job. Other benefits include: Real-time responses; Quality customer service (no frustration); Correct documented intel on the buyer’s entire process.
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Although the rapidly evolving digital marketing trends are hard to keep up with, successful marketing is a key factor in business growth. Effective marketing still pivots on the core principles of getting customers’ attention as well as standing out in a crowded market. Marketing today adapts to the changes in the business world and ensures that your business stays relevant and provides value to the customer across different channels and mediums.
