Technical insights? These technical aspects aside, hopefully it is clear that many of the factors involved with CRM adoption – possibly a surprising number of factors to you? – are in the hands of executive leadership and not your CIO, system implementer or training team. Of course, the technical complaints are FAR more acceptable as excuses than some of the human nature dynamics summarized above, so polls of sales teams often yield results which seem like everything would be perfect and that big investment the company made in the CRM would really deliver, if only a few things in the system were tweaked…. Don’t be misled that polls of this kind yield the real rationale behind your team’s reluctance.
Digital transformation is driven by a broader view of Information Technology than its traditional goals of increasing efficiency and automation to help businesses save money and boost productivity. Today, technology has advanced in ways that allow businesses to do much more than what was possible in the past. Even in its traditional scope, IT has become a major component of most businesses’ success. Most corporate executives (CXOs) are comfortable with it in this shape and size, but when there’s talk of re-envisioning IT, even with the promise of greater impact, CXOs can become understandably nervous.
The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the “fake news” and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them. According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits. For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of that information (ideally with internal data as well – see below) to streamline the experience for their clients.
Any business should aim to have an IT consultant! IT consulting offers multiple benefits to both small and large organizations. Businesses benefit from their wealth of expertise and experience in handling technical tasks. Unfortunately, many business owners wait until they experience a crisis to hire experts. Such an approach may lead to irreversible damage, especially in the case of a security breach. The best approach is to hire consultants regularly to ensure that a business has the best systems in place. Find more info at https://innovationvista.com/stabilize/.
A simple info any CEO should know about cybersecurity: According to most cybersecurity surveys, over 60% of all data breaches originate from unauthorized access from one of your current or former employees, or third-party suppliers. Historically, cybersecurity has been an area that is housed solely in the technology department of a company, whether that consists of one or twenty employees. But more and more executives are understanding the importance of being not only knowledgeable but also involved in the conversations and decision-making process when it comes to protecting their data.
The experts at Innovation Vista have brought our expertise together to collaborate on a unique approach to technology that we call Innovating Beyond Efficiency. Traditional IT strategies yield many efficiencies for organizations which invest time and effort into them. Processes are automated, systems are implemented to gather key organization data, and reports are standardized to analyze and communicate that data. These are valuable gains for an organization, and many of these capabilities have risen to the level of requirements for operating in the 21st century. Efficiency is nice.
