SEO laws and white hat methods are modified every year so here are some SEO tips for best results in 2019. Google algorithm updates in 2018 revealed that Google is intensifying its focus on evaluating content quality and at the depth and breadth of a website’s content, said Eric Enge, general manager of Perficient Digital. “We tracked the SEO performance of a number of different sites,” Enge said. “The sites that provided exceptional depth in quality content coverage literally soared in rankings throughout the year. Sites that were weaker in their content depth suffered in comparison.” Enge said he expects to see the trend of Google rewarding sites that provide the best in-depth experiences continuing in 2019. “Google was continually tuning their algorithms in this area throughout the year, and I believe there is still a lot more tuning for them to do,” Enge added.
Topic clusters are a hot new SEO tool that many sites haven’t yet used, which is a pity, as search engines are changing their algorithms to favor content structured this way. Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation. Both users and search indexers like knowing how pages are connected to one another at a glance. Pillar pages are a great way to structure your content to support this goal.
WordPress SEO tip : Before we move on to the next section, I would like to mention a few things about the images and videos you’ll use in your content to reinforce your SEO. To begin with, adding images and videos to your content is one among SEO best practices that many rarely implement. And that’s just sad because optimized images will bring you great traffic from Google Images and the likes. Videos can garner you traffic, links, mentions and more from sites such as YouTube, Vimeo, Tumblr and more. We’ve talked about optimizing images for WordPress before, but how do you optimize images for search engines? This is the easiest part. To begin with, you should optimize your images for fast loading. Don’t use heavy images that will only slow down your site. If you need a 650 x 300 featured image for your next post, upload one that’s 650 x 300 and not a pixel more. Secondly, make sure your images are relevant to your content. Apart from gaining you better rankings, images should enhance your content – their original purpose.
Practical tip: Mark up your content in the best possible way. Here you have different possibilities at your disposal, the main one being Google’s own website at schema.org. Who speaks today of “search engine optimization” is actually anachronistic. After all, we do not optimize for search engines, but for users of search engines and websites. For this reason, the user experience plays an increasingly important role. The following starting points for OnPage optimization should therefore also be on your to-do list in 2019: Loading speed: With tools like gtmetrix you can check the loading times of your web pages. You can also use the free PageSpeed tool from Google to measure the performance of your site. We have created a guide for you how you can optimize the loading time of your page.
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