SEO laws and white hat practices are modified every year so here are some SEO tips for best results in 2019. Last decade, “the year of mobile” became a kind of running joke. Every year, the experts predicted that this, finally, would be the year of mobile. Year after year. Until hype finally matched reality around 2015. Well, is this year the year of voice search? Once again, not quite. As Wright put it: “In my opinion, the ‘juice isn’t worth the squeeze’ yet for most companies when it comes to showing up in voice queries,” Wright said. “However, I think more companies will look into a voice optimization strategy next year. As I said last year, voice search is coming, it still just isn’t quite there yet.” Although voice search got lots of attention in 2018, Aleyda Solis, international SEO consultant and founder of Orainti, said voice search is just a piece of a bigger shift, from specific “results” to “answers” as part of a longer “conversational search journey.”
The importance of voice search for SEO in 2019 should come as no surprise. If you review the search data put out by Google, we can see that over half of all search queries now come from mobile devices, and around 20 percent of queries made on mobile apps are now voice-based. And with voice assistants like Siri, Alexa, and Google Home becoming more popular, we expect this growth to be consistent for a while. Backlinko researched voice queries and SEO, and came up with some good advice on how to get ahead in this arena: Optimize your content to align with the type of queries you’d hear in voice searches. We all know that Google gives ranking points to websites with high user retention, longer time spent on-page, and lower bounce rates. Ipso facto, if you engage your viewers, you will rank better in the SERPs. This applies to every page on your site, but here, we’re recommending a particular tactic: Incorporating video in your landing pages. Research suggests that video on landing pages can increase conversions by as much as 80 percent by engaging viewers directly, building trust, and holding their attention for longer than other mediums. Naturally, these benefits translate to longer time spent on-site and increased engagement with your content.
WordPress SEO tip : Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. At the same time, the keyword as a ranking factor is not dead. Google and other search engines still rely on keywords to rank websites, meaning your SEO strategy should be guided by astute research. Would you like to rank highly in Google for the phrase ‘WordPress themes’ or ‘WordPress plugins’? A tool such as Google AdWords Keyword Planner can help you to determine the competitiveness of your terms as well as derive keyword alternatives to use in your content. You can also use Google Analytics to check the keywords people are using to find your website. Your WordPress site statistics is another a source of keyword ideas. For each of your keyword, endeavor to derive ten (10) alternatives. For instance, if your choice keyword or phrase is ‘WordPress themes’, you can derive alternatives such as ‘responsive WordPress themes’, ‘multi-purpose WordPress themes’, ‘premium WordPress themes’ and so on.
Google significantly upgraded its image search in 2017. Many websites even had to struggle with traffic losses because users no longer have to leave Google to view images and can click their way through them like in a picture gallery. By improving image search Google has certainly responded to a trend. Practical tip: The fact that users are increasingly searching for images should give you the incentive to optimize your visual material. Try to use better pictures than your competitors. In 2019, just like last year, you should think holistically in terms of content. The content of your website is a harmonious interaction of image, text, or video material, which should be geared to the added value for the user and cover a topic as comprehensively as possible. With Rankbrain, Google introduced a new self-learning algorithm in 2015. Since then, artificial intelligence (which has not yet been fully developed) has been responsible for answering the type of search query that has never been made before. Apparently, that constitutes about 15% of the daily search queries on Google.
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