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Chatbots are showing up everywhere, from business websites to mobile apps and social media newsfeeds. They can serve a variety of purposes, but most often they are used to answer simple questions or help a user accomplish a simple task. Some of the most advanced chatbots are deployed by enterprise companies as virtual assistants or even digital concierges. Chatbots are even available for small businesses. There are plenty of third-party conversational AI platforms businesses can leverage to greet visitors, answer their questions, and move them further towards a purchase. Programmatic advertising is a process that uses AI to buy and place advertisements based on targeting algorithms. If this sounds familiar, it’s because it’s already widely used. By 2020, over 86% of all digital display ads will be purchased through automated channels. However, programmatic advertising extends beyond cyberspace. It can also be used to buy and sell different kinds of media, from display advertisements to out-of-home ads.
Being social has always been one primitive way of bringing in business. Since the introduction of the internet, social media has radically changed the ways brands interact with customer and vice versa. Today social media for companies is a critical part of a smart business -Social Media marketing strategy. As an expert social media marketing consultant, we have end-to-end knowledge on how to use Social media for the different industry to achieve business objectives and to integrate with other channels of marketing. Read more details on Digital Marketing Agency In Navi Mumbai.
According to Techgrabyte: “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.” Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. One exciting example of AI in practice is chatbots (more on that later). Mastercard created a Facebook messenger bot – which uses natural language processing software to decipher what the customer wants and respond as if it were a real person – to automate handling payments:
Go Lead Digital is a full-service digital marketing agency based in Mumbai, India. From generating a concept or an idea to transform the same into a solid design and develop it logically. We garnish it all with the flavours of uniqueness, perfection and current trend. Indeed all this is done keeping simplicity in mind. We do understand the value of time but we equally value the quality of the work delivered. Our creative process begins with our clients and ends with our client. Visit: https://www.goleaddigital.com/.