Law firm marketing services? Test the difficulty of the search term identified: Choose a subject with a relatively low difficulty. Of course, you do not want to target the most competitive keywords. Even on YouTube, for some keywords, the competition is brutal. Check the level of competition for that chosen search term using a Moz tool: Once you have made sure that you have chosen a relatively easy term, it is time to take the next step. Identify the first result from YouTube and the first result from Google. Search Google for the word you have chosen. In my case, I’m looking for “emotional song download”. Notice the characteristics of the first result on the first page.
Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing.
Website speed is crucial for success, without it users will become frustrated and Googles algorithms will lower your ranking. Nearly 50% of users expect a web page to load in 2 seconds or less. The technical set up of the site can have an effect on this and many big picture files will not help the site speed. Images should always be optimised for your website. Mobile device traffic is booming and is set to increase exponentially over time. Is you site responsive on all browser platforms and devices? If not you will be missing out on a huge potential client pool. See additional information on https://marketinglawyers.co.uk/our-services/law-firm-website-design/.
Competitive keywords are often dominated by large brands with insane backlink profiles and deep pockets. Just take a look at the number of referring domains to the pages ranking for “best credit card”. The results are dominated by big players like NerdWallet, Credit Karma, and CreditCards.com, and the average number of referring domains (backlinks from unique websites) to the top five results is over 300. Ranking for this keyword in the short-to-medium term would be impossible for 99% of people. That’s why it pays to go after keywords in your wheelhouse. In this case, that might be something like “best credit cards for lounge access”. While the search volume and organic traffic potential are much lower than for a competitive keyword like “best credit cards,” there are fewer big brands to compete with, and you won’t need as many backlinks to rank.
You probably already include keywords in your articles. But guest blogging can significantly improve your SEO because you’re on multiple platforms. Your content is featured on sites that have already made a name for themselves in the industry. Visitors are more likely to click on the SERP link because they recognize the platform-a platform that’s known for its accurate articles and unbiased views. Backlinks also bring more traffic to your site and allow readers to build a connection with your brand. For instance, visit related articles you’ve written in the past or opt-in for your mailing list.
Websites are by far and away one of the most effective tools that you can use to communicate just about anything, whether it be a brand, a collection of work, or even an online shopping experience. Today websites allow you to let your creativity run wild, and I always want designers to experiment and to push the boundaries of what you can produce. However, regardless of what creative path a designer chooses to follow when it comes to true branding, it’s super important to make a site that stands out. So today, we’re looking at five tips and design principles to keep in mind when designing a new website. Finally, don’t put too much text on any given page. There are far too many examples of websites with big chunks of text throughout, and it just makes for more work for your audience. Thus try to limit the amount of text on the page and use fonts that are going to make life simpler for your audience.
Ben is the MD of Marketing Lawyers and acts as a consultant to a wide range of law firms. Ben is a Law Firm Marketing & Management Consultant, Speaker and Writer. He was previously made one of the youngest directors of a Law Firm in the UK. Alex is the Senior Marketing and Account Manager at Marketing Lawyers. He is currently responsible for account management for the firm and advises law firms on a range of outsourced areas of PR, Social Media, Graphic Design, Digital Marketing and BD tasks. See more info at marketing for solicitors.
