Healthcare content marketing recommendations with Contentago? Blogging is still trendy in B2B SaaS marketing, and your content can add huge traffic while helping your website’s SEO.eBook or Whitepaper: eBook or whitepapers are detailed articles on a specific topic and can help generate leads. eBooks are also preferred by businesses since they offer great value and can be downloaded to be read later on.Video content: One-third of all online activity nowadays is video content, and your blogs can be leveraged to create stunning videos that deliver a higher value to the audience. Videos have stronger appeal and impact than plain text and should be a must-have in today’s SaaS content marketing strategy.Infographics: Visually appealing content with impactful data can help attract the audience; it creates high impact and will lead to conversion if used appropriately.Podcast: A huge audience in a particular industry or business line listens to podcasts to update themselves with the latest information and trends. You can use your existing content to create podcasts to demonstrate your credibility and build trust with the audience.
The COVID-19 pandemic and the resultant disruption has led to several changes in our business approach. While digitization has penetrated every industry, its evolution in healthcare has been most significant. The healthcare industry adopted a digital approach to providing quality care in the midst of the pandemic. From telehealth services to remote healthcare monitoring, technology has facilitated healthcare processes to be efficient and maintain social distancing norms. Can content marketing form an essential part of digital marketing strategy in healthcare in this changing digital era? Digital marketing is now a must-have, no matter which industry or target audience you are catering to. Even the most traditional industries and audiences have now embraced digital and are comfortable with it. In this day and age, content marketing in healthcare is a great opportunity to reach out to patients and to inform them of your offerings. Start using healthcare content marketing to create a positive image of your brand and stay ahead in the game! Read even more details on healthcare content provider.
Regardless if you whether you get a link to your site, contributing to other blogs should pique your audience’s interest. If you manage to write a top-quality post, expect traffic to start flowing to your site once it goes live. Traffic is the lifeblood of any online business or blog. Something as simple as a guest post can potentially translate into sales if you do it the right way. Optimize your website’s landing pages, CTAs, and other elements to boost your chances at conversion.
At this point, there should be no doubt that content marketing can help every business. Content marketing is a reliable way to build an organic customer base and increase brand awareness. While there was an initial reluctance in the healthcare sector towards adopting content marketing, it has caught on fast. Almost 83% of healthcare organizations use content marketing and the ones that do not are planning to do so in the near future. Although content marketing in health and wellness is a broad term that covers various forms of content, blogs are the best way to reach out to more customers while adding value to their experience.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce companies, content marketing to aid health & wellness brands be noticed from the crowd. Use our convenient dashboard to request any blog posts, whenever you need them. Industry Experience : We’ve been in your shoes. We’ve scaled revenue for health and wellness ecommerce brands and established niche authority via quality content. See more information on this website.
